Market Research And Business Intelligence Studies On The Expansion Of E-Commerce Enterprises

Abstract

Objective: This study looks at how market research and business intelligence (BI) affect the expansion of e-commerce companies.

Method: A mixed-method approach is used in the research, incorporating case studies and data analysis from real-world situations. Case studies will

be used to gather primary data, and pertinent literature will be the source of secondary data.

Results: The goal of the study is to demonstrate how market research and business intelligence techniques support competitiveness, profitability, and overall growth in e-commerce enterprises.

Implications: The results provide insightful information for multiple stakeholders:
• E-commerce companies: Learn how to use market research and BI to achieve strategic expansion.

• Management staff: Recognize the true significance of market research and business intelligence in making decisions.


• BI teams: Determine ways to maximize return on investment (ROI) and optimize performance.

Conclusion: It is anticipated that this study will show that thorough market research and a clearly defined business intelligence plan are essential to starting and running a profitable online business (Hypothesis: H1)