Measures To Improve The Capacity Of Public Cultural Services: Case Study Of The Sichuan Regional Museum, China

Abstract

With the rise of the experience economy, China's museum industry has entered a period of rapid development, but it also brings new challenges. Sichuan province has a profound historical and cultural deposits, and the number of museums is increasing, especially Chengdu is the most prominent, becoming the city with the largest number of museums per capita in China. From the perspective of the transformation of public cultural service concept and audience experience, this study draws on the development history of museums at home and abroad, emphasizing the importance of changing the service concept, improving tourist experience, strengthening integrated marketing, updating team building, improving aesthetic ability and public cultural service ability, so as to realize the social value of museums. Based on the survey data of Sichuan Museum, Chengdu Museum and Sanxingdui Museum, this study puts forward a series of management suggestions and countermeasures, aiming to enhance the attractiveness of museums, promote the development of public cultural services, and provide reference for the government to improve the support policies of museums.