Exploring The Impact Of Internet Marketing Strategies In E-Consumer Purchase Behaviour

Abstract

Internet usage increased in day today life .It’s use for entertainment, for time passing, for enjoyment, for maintaining friends’ circle, for watching TV and online News, for more service activity, for playing games, and also shared feelings, now trend going for purchase Goods and services(Necessary and Luxury Goods) through online. Because internet user increased to every minutes in globe wise. Internet users are maximum literate. So, the marketers should provide correct information about their product to his consumer. Consumer taste, preference and expectations are changed in everyday life. The marketer investigates about consumer needs and wants and their demographic situation for their successful trading movements. This study focused on consumer’s socio-economic factors and purchasing power, the attitude of consumer’s towards online shopping , analyze the consumer’s satisfaction and gives some suggestions to internet marketers for making business successful.