An Analysis On The Impact Of Online Marketing Based Search Engine Advertisement Platform With Reference To Google And Bing Among Chennai

Abstract

This study examines customer response to online marketing through search engine advertising platforms, specifically Google and Bing. As companies increasingly rely on these platforms to promote their products and services, understanding customer reactions and behaviours becomes crucial for optimizing advertising strategies. This study was carried out with 170 participants. The objective of this research is to analyse the impact of Google and Bing on customer response, including factors such as ad relevance, click-through rates, and customer satisfaction. A mixed-methods approach is employed, combining quantitative surveys and qualitative interviews. The results of this study will provide valuable insights into the effectiveness of online marketing through search engine advertising platforms and offer recommendations for improving customer engagement and optimizing advertising campaigns on Google and Bing.