Unraveling the Nexus: Environmental, Social, and Governance Performance, Brand Reputation, and Stakeholder Perceptions in Corporate Identity: A Structural Equation Modeling Approach

Abstract

This research article investigates the intricate dynamics between Environmental, Social, and Governance (ESG) performance and various dimensions of corporate identity, including stakeholder perceptions, brand reputation, brand equity, and brand credibility. Drawing on a sample of 614 respondents, demographic characteristics and measures of reliability and validity were analyzed. The study employs regression and structural equation modeling (SEM) techniques to explore the relationships between ESG performance and its impacts on brand-related constructs. Findings reveal significant associations between ESG performance and brand reputation, brand equity, and stakeholder engagement. However, the study also identifies nuanced relationships, such as the negative impact of brand reputation on ESG performance. Overall, the SEM model demonstrates a strong fit to the data, indicating its effectiveness in explaining the complex interplay between ESG performance and corporate identity dimensions. This research contributes to the literature by shedding light on the critical role of ESG performance in shaping stakeholder perceptions and enhancing brand-related outcomes in the corporate landscape.