Consumers Acceptance Of Luxury Fashion Retailing Through E-Commerce In Saudi Arabia Metro Cities

Abstract

The foundations of the luxury sector were created with an eye toward beauty and creativity. Many upscale department stores in the fashion industry have been established for decades, and many of them have French origins and generations-long family traditions. Globalization, market circumstances, economic growth, digitization, international travel, and cultural convergence all had a role in shifting this emphasis later on. The success and rise of high-end labels since the 1980s is notable. While these enlargements are beneficial in terms of earning income, the premium brand suffers the greatest damage when its exclusivity is compromised. This research surveys customers in a few of Saudi Arabia's largest cities to gauge how they feel about high-end fashion labels. Premium quality, social status, happiness, inner pleasure, brand credibility, and other factors all influence how customers feel about fashion luxury commerce. Seven hundred participants were randomly chosen to participate in the study's analysis, and the hypotheses were tested using a combination of correlation and regression. Males and females do not vary in their perceptions of the luxury fashion shop environment, according to the study's results.