Credit Familiarity Impact on NPPN Credit Card Holder-A Contemporary Study

Abstract

Behavioral Finance of credit card holder basing on, not only the providing familiarity about utilization and payment of credit card but also basing on providing basic familiarity on features of credit  like credit limit, credit history, credit score and CIBIL score.

Objectives: To study the impact of credit familiarity on credit card holders and to find out the brand wise familiarity analysis on credit card holders.

Methodology:  Percentage, Mean Score, Ranking, Threshold AndLIKERT’sScale.

Findings: There are many credit card brands are there, but here customer leaded founded brands are in this survey are SBI, ICICI,HDFC  and SLICE .

Results: Credit familiarity customers are from national bank that is SBI, public bank that is ICICI, private bank HDFC and non-banking sector SLICE identified in this.