Animal Patterns and CAD Trainings and Education: A New Development in Fashion Style Industry

Abstract

The fashion industry is growing in the contemporary market and it has become challenging to retain consumers of any particular brand. The fashion industry is less advanced in the way of developing products and services for the growth of business in the market. Therefore the aim of the study is to investigate the relationship between computer-aided design (CAD) training and education, and the fashion industry with the mediating role of customer satisfaction. In order to achieve the objective of the study, data was collected from 100 students of fashion institutes with the help of a questionnaire. Data was analyzed by using smart PLS software. The study findings revealed that the impact of CAD training and education on the fashion industry is significant. Furthermore, customer satisfaction significantly mediates the relationship between CAD training and education in the fashion industry. The theoretical and practical implications of this research work are noteworthy because the study has introduced new variables in the model to extend the theory of the fashion style industry and also the practice of the employees for customer satisfaction for the development of the industry.