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Dr. Prima Anne George, Dr. Roy C. Mathew, Ms Neethu Kuncheria and Mr. Bose Tom 2024. Examining How Perceived Attitude Induces Purchase Intention When Price Sensitivity And Perceived Risk Act As Moderators In The Purchase. Educational Administration: Theory and Practice. 30, 4 (Apr. 2024), 2720–2729. DOI:https://doi.org/10.53555/kuey.v30i4.1931.