DR. PRIMA ANNE GEORGE; DR. ROY C. MATHEW; MS NEETHU KUNCHERIA; MR. BOSE TOM. Examining How Perceived Attitude Induces Purchase Intention When Price Sensitivity And Perceived Risk Act As Moderators In The Purchase. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 4, p. 2720–2729, 2024. DOI: 10.53555/kuey.v30i4.1931. Disponível em: http://www.kuey.net/index.php/kuey/article/view/1931. Acesso em: 17 may. 2024.