A Study On The Impact Of The Over-The-Top (Ott) Platform Among Undergraduate Students At Rimt University.

Abstract

The advent of Over-the-Top (OTT) platforms has revolutionized content consumption patterns, particularly among youth. This study looks at how OTT platforms affect Punjabi students’ viewing preferences, academic achievement, and lifestyle modifications. Through a mixed-methods approach involving surveys and interviews, data were collected from students across various educational institutions in Punjab. The results show that although OTT platforms offer a variety of entertaining and instructive content, some students have experienced time management issues, sleep disturbances, and a decrease in academic attention as a result of excessive usage. The study highlights both the benefits and challenges of OTT platforms, offering recommendations for achieving a balanced and mindful consumption of digital content.