A Study on Consumer Knowledge and Awareness About Organic Foods

Abstract

Wellbeing awareness plays an important role in the mentality and propensity of purchasers toward organic food in general. The common sense of the uninformed to the expert has been widely reconfigured as a result of the global revolution of innovation. The neediness situation has compelled Indians to choose only available things rather than making other choices. As a result, purchasers are on the verge of shifting from traditional to regular food consumption, which is related to their preference for acquiring organic food items only from limited organic food stores. The current study clarifies the process for checking consumer knowledge, awareness and purchasing intentions for Organic Food from Organic retailers in Lucknow City. This study primary aim to know about consumer knowledge and awareness of organic foods. Organic products are rapidly gaining popularity among consumers. They want to find an everyday item in the market that is organically certified. They are keenly mindful of their well-being and security concerns. As a result, the findings of this current study are geared toward a broad audience familiar with organic products.