Influence Of Technological Innovations on Room Division Management in The Indian Hospitality Sector

Abstract

This study explores the impact of technological advancements on Rooms Division Management in Indian hotels, emphasizing guest experience and operational efficiency. It examines smart room technologies by analysing academic research, industry reports, and conference papers to identify trends and gaps. Using an exploratory approach, insights are gathered from primary and secondary sources. Given limited research, a narrative review of leading hospitality journals provides a comprehensive perspective. Findings reveal that guests prioritize flexible check-in/check-out, digital meeting facilities, and online booking systems. Process innovations have the most impact, while product and management innovations also contribute positively. However, market knowledge innovations like virtual tours and social media marketing are less influential. The study highlights the need for personalized technological solutions based on guest demographics and travel preferences, offering actionable recommendations for hoteliers to enhance efficiency, satisfaction, and long-term loyalty in a competitive industry.