"Examining Consumer Attitudes Towards Fraud In Mobile Banking: The Pursuit of Safety and Happiness In Ahmedabad City"

Abstract

This study addresses the escalating concern of fraud in the rapidly expanding landscape of mobile banking in India. With the primary objective of analysing customer attitudes and examining awareness towards fraud in mobile banking, the research delves into the intricate nuances of consumer perceptions, trust, and concerns regarding potential fraudulent activities. The study's sample size of 250 customers, strategically chosen from Ahmedabad city, ensures statistical significance, enabling the generalization of findings to a broader population of mobile banking users. The significance of this research lies in its contribution to addressing the growing challenges associated with fraud in mobile banking in India. As the country witnesses a surge in mobile banking adoption, understanding consumer attitudes and awareness becomes crucial. The findings are anticipated to provide valuable insights for financial institutions, policymakers, and regulators, aiding in the development of robust strategies to mitigate fraud risks and enhance consumer protection. Moreover, the study aims to shed light on the unique challenges faced by users in Ahmedabad, facilitating the formulation of targeted interventions to strengthen the security and trustworthiness of mobile banking services in the region. Ultimately, the research aspires to contribute to the creation of a safer and more secure mobile banking environment, aligning with the broader vision of promoting digital financial inclusion in India.