A Study on Perception and perspectives of students on Agri-tourism

Abstract

Agriculture being the oldest profession needs an upgradation time to time. Agritourism, a multifaceted intersection of agriculture and tourism, has emerged as a significant and dynamic sector in the realm of sustainable rural development. The study delves into the diverse range of agritourism activities, from farm tours and agricultural festivals to hands-on experiences, assessing their popularity and effectiveness in fostering a deeper connection between urban populations and rural landscapes. A critical analysis of the economic implications of agritourism is presented, elucidating its role in providing supplemental income to farmers, supporting local businesses, and contributing to regional economic growth. The study also aims at researching the awareness level of the students about the agritourism and their perception on the same, which will aid in creating awareness, identifying the problems and establish the solution for the same. The data for the study is collected by structured questionnaire, data is being collected in the districts of Bangalore, Kodagu, Shivamogga, and Hasssan. The study uses various statistical tools like Chi Square, Tables, graphs and charts and descriptive Statistics and principal component analysis( factor analysis) to understand, analyze and present the data. Chi Square test is used to evaluate the association between the category of variables and Factor analysis is a statistical technique employed to describe variability among, observed, and correlated variables. Factor analysis is a technique employed to know the importance of each factor in the study.