A study on Customer Perception toward E-banking with respect to ICICI Bank with special Reference to Chennai city

Abstract

In this research study 200 respondents from ICICI Banks were taken. After analyzing the questionnaire results, we conclude that although banks continue to offer increasingly innovative services, many customers remain unaware of them — and the actual usage of these services is yet another issue Today Banks are using huge amount of finds to provide differentiate service to their customers from their competitors like by using new software or by providing new innovative services like internet banking, mobile banking and many others but still they are focusing only to provide the innovative services to the customers not focusing too aware them regarding these services and also there is a need to aware the customers about the use and benefits to the services provided by the bank, because it’s the way to get competitive advantages as per as we all know that today most of the organizations are focusing on the promotion element of marketing mix, which is providing financial as well as no financial benefits like Brand image, so these Banks is not focusing over this element. Majority of the respondent in Bank have saving account with banks. The facility that was avail of by most of the people at these Banks was that of ATM/Debit. The most important channel that ware customer most regarding the innovative services is family and friends.