Franchise Dealing As A Business Strategy: Opportunities And Challenges Faced By The Entrepreneurs With Special Reference To New Delhi

Abstract

Franchising has emerged as a popular business strategy in India, offering both opportunities and challenges for entrepreneurs. This study titled “Franchise Dealing as a Business Strategy: Opportunities and Challenges Faced by Entrepreneurs in New Delhi” aims to analyze the socio-demographic profile of franchise entrepreneurs, identify the opportunities available, and examine the major challenges they face. The research is based on primary data collected through a structured questionnaire from 200 respondents across various franchise sectors, including food and beverages, retail, education, health, beauty, and services. The data were analyzed using percentage analysis, Garrett ranking, and Chi-Square tests to study the relationship between business profile and challenges. The findings reveal that high royalty fees, initial investment, and limited autonomy are the major concerns of franchisees, though franchising continues to provide significant opportunities for entrepreneurial growth. The study suggests that better financial support, operational guidance, and flexibility from franchisors can strengthen the sustainability of franchise businesses.