Digitalisation Of Life Insurance Sector And Impact On Smart Living

Abstract

This research study focuses on the management of the customer relationship and using the effective communication channels in today’s digital era. Here CRM is being considered as the comprehensive integrated approach to improve the customer experience.CRM is the concept and practice which has been very prominent in service sectors. Here the service sector has been considered like insurance sector in Odisha market. The insurance companies are taken into consideration like LIC, AVIVA, BSLI, ICICI PRUDENTIAL AND RELIANCE and these companies are practicing the CRM.But to experience the loyal ,profitable and satisfied relationship with customers the insurers are adopting various communication channels. These channels are sales agents, hoardings, tvcommercials, webchart, e-mail, website, telephone etc. This research study facilitate to prove the effectiveness of each communication channel for the sake of creating awareness regarding the insurance products in Odisha market.