HRM Strategies for Environmental and Social Impact in Odisha’s IT Firms

Abstract

This research explores the degree to which social and environmental sustainability practices are incorporated into Human Resource Management (HRM) in the IT industry of Odisha. Drawing on information gathered from 100 HR experts from small, medium, and big IT companies located in Bhubaneswar, Cuttack, and Rourkela, this research points out main sustainability measures already being practiced. Environmental sustainability initiatives are largely centered on virtual HR activities and telecommuting, among other flexible work options, that minimize the industry's ecological footprint. Nevertheless, the research records a relative deficit in environmental training and sensitization programs. Social sustainability initiatives such as diversity and inclusion training, equal remuneration, gender diversity, and employee mental wellbeing support are increasingly formalized, although community engagement activities need more emphasis. Notably, the research discloses that sustainable HRM practices contribute positively to organizational performance through improved employer branding, employee retention, and cost savings in operations. The findings of this research imply that incorporating sustainability into HRM is not merely a regulatory or moral obligation but also a business strength for IT firms in Odisha. The study highlights the imperative role of HR professionals in integrating sustainability into organizational culture and practices and thus promoting responsible, long-term growth in the region's IT sector.