Emotional Intelligence, Media Interaction and Career Decision-Making Self-Efficacy: A Predictive Analysis

Abstract

This study explores the predictive role of emotional intelligence (EI) and media interaction in career decision-making self-efficacy (CDMSE) among university students. A sample of 400 participants completed standardized measures of EI—covering self-emotional appraisal, other-emotional appraisal, use of emotion, and regulation of emotion—along with a measure of CDMSE. In addition to emotional competencies, the study highlights the growing influence of digital media environments and communication behaviors on students’ emotional regulation and confidence in career-related decisions. Findings emphasize that enhancing emotional and media communication skills may support more effective career development interventions. The inclusion of literary texts and theories enhances the conceptual framework of career development, as it bridges the affective experiences and cognitive career processes to produce a holistic method of promoting career decision efficacy. The analysis examined associations between EI dimensions and CDMSE and tested the predictive power of EI through regression modelling. Findings highlight the importance of emotional competencies in shaping students’ confidence in making effective career choices, suggesting that enhancing EI may support career development interventions.

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