Exploring The Role Of AI In Redefining Diversity And Inclusion Initiatives In Marketing HR Practices

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Sonia Eapen
SK. Shamshuddin
Shaifali Garg
P. Jayasaradadevi
Usman Mohideen
K. Karthikeyan

Abstract

This paper delves into the transformative impact of artificial intelligence (AI) on diversity and inclusion initiatives within marketing and human resources (HR) practices. In recent years, AI technologies have emerged as powerful tools capable of reshaping traditional approaches to diversity and inclusion. Through a comprehensive review of literature, this research elucidates the various ways in which AI is redefining organizational strategies aimed at fostering diversity and inclusion. Furthermore, it examines the implications of AI-driven interventions on workforce dynamics, ethical considerations, and the future trajectory of diversity and inclusion efforts in the corporate landscape.

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How to Cite
Sonia Eapen, SK. Shamshuddin, Shaifali Garg, P. Jayasaradadevi, Usman Mohideen, & K. Karthikeyan. (2024). Exploring The Role Of AI In Redefining Diversity And Inclusion Initiatives In Marketing HR Practices. Educational Administration: Theory and Practice, 30(5), 2909–2913. https://doi.org/10.53555/kuey.v30i5.3367
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Author Biographies

Sonia Eapen

Research Scholar, Gitam Deemed to be University, Visakhapatnam, India. 

SK. Shamshuddin

Associate professor, Gitam deemed to be University, Visakhapatnam, India. 

Shaifali Garg

Associate Professor, Amity Business School, Amity University Madhya Pradesh. 

P. Jayasaradadevi

Assistant Professor, Gayatri Vidya Parishad College for Degree and PG Courses Visakhapatnam (A), Affiliated to Andhra University. 

Usman Mohideen

Associate Professor, Department of Management Studies, Sri Sairam Engineering College Chennai. 

K. Karthikeyan

Assistant Professor, Commerce (CS& AF), Faculty of Science and Humanities, SRM Institute of Science and Technology, SRM Nagar, Kattankulathur, Chengalpattu District, Tamil Nadu-603203.