Consumer’s Willingness To Purchase Energy-Efficient Home Appliances: An Analytical Study In Delhi/Ncr

Abstract

This research study employs a comprehensive methodology to investigate the awareness, preference, and willingness to pay for energy-efficient appliances [EEA] among consumers in India. The research design utilizes a descriptive and analytical approach, with data collection conducted through a structured questionnaire. simple random sampling is employed to ensure representation by given diversity of the population. The study's findings reveal critical insights into consumer behaviour and perceptions. It examines the awareness levels of EEA, consumer preferences for specific attributes in home appliances, and the extent to which consumers are willing to invest in energy efficiency. Hypotheses are formulated and tested to draw conclusions based on the research objectives. Data analysis techniques, including structural equation modelling were applied to decipher the results, providing valuable insights into consumer behaviour patterns. By elucidating awareness gaps, preference factors, and willingness to invest in energy efficiency, this research strives to foster a more sustainable and energy-conscious consumer landscape in India. Recommendations for further research and policy enhancements are discussed, underscoring the study's potential to shape the future of EEA adoption in India.