Future Potential Of Tourism Growth In Ladakh

Abstract

The travel and tourism industry has undergone a remarkable evolution over the years, and one of the most profound changes has been the increasing integration of the sector with modern applications and tools such as Google Maps, GPS services, various search engines, AI-based language translator, online ratings, reviews and online booking. This transformation has not only shaped the way travel is planned and experienced but has also revolutionized the very essence of the industry itself. In the pre-internet era, travel agencies were the primary source of information, and travellers relied on brochures, guidebooks and recommendations from friends and family. Navigating unfamiliar destinations was often challenging, and maps were essential tools. However, the emergence of the internet in the late 20th century transformed the way we travel. Online booking platforms simplify the reservation process, offering a wide range of options. This marked a significant shift from the traditional travel agency model. With the proliferation of the internet, travellers now have access to the experiences and recommendations of others, enabling more informed decisions about accommodations, restaurants and activities. More recently, introducing applications such as Google Maps was pivotal in the travel industry's evolution. It provides travellers with accurate, real-time navigation, allowing them to explore new destinations confidently. Similarly, all mobile applications enhance the travel experience by offering on-the-go access to accommodation, dining and activity recommendations.