An Examination Of The Impact Of Intellectual Capital On The Growth And Advancement Of Major Corporations And Multinational Companies: A Case Study On Apple

Abstract

The intangible parts of a company's success are difficult, if not impossible, to quantify using standard metrics; thus, intellectual capital has become an important asset for modern corporations. This study aims to examine the components of intellectual capital (IC) and how they impact corporate organizations. Examining the role of intellectual capital in the growth and development of multinational corporations is the focus of this research. Using Apple Inc. as a case study, the study delves into the connection between IC and innovation, strategic decision-making, and competitive advantage in the global market. The media and consumer electronics industries have been greatly impacted by the innovative and widely recognized global firm Apple Inc. In summary, the case study analyzed Apple Inc.'s current marketing situation and suggested strategies for the company's future growth.