Research on the influential mechanism of Digital Capabilities on the Innovation Performance of Cross-border E-commerce Enterprises

Abstract

In digital economy era, enterprise digitalization is the main source of sustainable competitiveness. Cross-border e-commerce (CBE) has become the new power of China's foreign trade growth. The in-depth integration of CBE and manufacturing industry helps to stimulate the vitality of the traditional industry innovation. In accordance with the logical chain of "ability - behavior - results", this paper introduces digital capabilities and value co-creation (VCC) into the research framework, to explore the influential mechanism. After empirical analyses of 626 small and medium-sized manufacturing enterprises which engage in export with the help of platform, the results show that digital capabilities are positively related to enterprise innovation performance (EIP), VCC plays a partial mediating role, network embedding(NE) plays a positive moderating role, and the higher the degree of NE, the more obvious the mediating role of VCC.