Unveiling Medical Sales Professionals' Insights On Corporate Social Responsibility: An Exploratory Study

Abstract

Purpose: Corporate Social Responsibility (CSR) is a self-regulating corporate approach that assists companies in becoming socially responsible and accountable to their stakeholders and the general public. The primary objective of this brief research study was to determine how well medical sales representatives comprehended the social responsibility of the pharmaceutical corporations for which they worked.

Approach: It should be noted that regardless of organisation type, all businesses have developed a common social responsibility. It may be high or low from one instance to the next. The metrics used to evaluate the CSR efforts of pharmaceutical companies encompass all of the components outlined in the prior literature review. This brief study attempted to categorise the twenty-two CSR indicators that were identified in a prior study into dimensions.

Methodology:. In this short exploratory study, the social responsibility of the pharmaceutical companies that the medical sales representatives work for is investigated. This study inducted 181 medical sales representatives in order to analyse the common CSR across medical businesses. Four factors—CSR toward society, its employees, the environment, and the market—were identified by exploratory factor analysis utilizing principal component analysis and varimax rotation.

Findings: Based on the opinions of medical sales representatives from various pharmaceutical companies, the current study analyses three external aspects, including CSR towards Societal, CSR towards Environment, and CSR towards Market its relies, along with one internal element, CSR towards its personnel.