The Motives Behind The Adoption Of Upi Among Consumers Of Age Above 35 Years. An Inquiry In Kollam And Alappuzha Districts

Abstract

This research aims to find out whether middle and old-aged people are aware of the UPI payment system and the factors affecting them the most. The study was conducted by transmitting a Google Form with a structured questionnaire to 200 respondents from Kollam and Alappuzha districts. Of which, 53% are women and 47% are men. To analyse the data, percentage analysis and correlation are the two analytical tools used. The findings reveal that all the proposed variable have a significant relationship with the use of the UPI service. Understanding the motivations, difficulties, and effects of UPI on this age group is essential for legislators as well as service providers and financial institutions looking to customize their services.