A Study On The Impact Of Consumer Buying Behavior Towards Milma Products

Abstract

The study that follows focuses on how the buying choices of customers might affect the goods that Milma markets. Considering a population sample of 100 people in the village of Pathiyoor, the study was carried out employing a variety of statistical techniques, including graphical evaluation and Chi square analysis.The study was able to determine that there is no correlation between income and the cost of purchasing Milma goods, and the investigation was able to shed light on several ways in which the firm may increase its hold on the market.