Key Factors in Automobile Design: Expert Views on Enhancing User Experience during New Product Development

Abstract

This study provides a comprehensive review of the key elements driving modern car design. The study aims to offer crucial perspectives for designers of automobiles by pinpointing important factors in several aspects of user experience design. The paper highlights the essential variables that effect the design of vehicle exteriors and interiors, human-machine interfaces, safety features, connectivity, and other crucial elements through the use of extensive surveys and in-depth talks with over 20 industry experts. This in-depth exploration of these foundational issues is intended to function as a comprehensive manual for designers tasked with the difficult undertaking of producing user-centered car designs.