A Study On Customers Perception And Satisfaction Towards Organic Products With Special Reference To Namakkal District Tamil Nadu

Abstract

n present scenario organic food has become more and more popular, with many people preferring it to conventional food. But given the high price of organic food, some may wonder if the added expense is worthwhile. In the Present study the correlation matrix's computed value provides important insights into the connections between the different elements influencing consumer behavior and market dynamics. This component has a strong correlation with market dynamics, barriers to buying, demographic influence, and satisfaction levels. Enhancing consumer satisfaction and lowering barriers to purchasing require addressing concerns and improving perceived benefits. The impact of supply chain issues and market dynamics is strongly correlated with buying barriers, perceived advantages and concerns, and demographic influence. Customer perceptions can be positively impacted and purchasing barriers can be decreased through efficient management of supply chain concerns and market dynamics. The significance of awareness and knowledge in relation to market dynamics and demographic considerations is demonstrated by the computed value of awareness and knowledge. Raising customer awareness and understanding may improve their opinions and sense of satisfaction. Enhancing customer happiness may assist lessen perceived obstacles, according to the computed value of satisfaction levels and barriers to purchase, which demonstrates a strong positive association between the two.  The estimated demographic influence value demonstrates that it plays a substantial effect, particularly in affecting market dynamics, concerns, and perceived advantages. It could be advantageous to modify tactics to appeal to particular demographic groups. By concentrating on these areas, companies may more effectively match their plans to the demands of their customers and the state of the market, which will increase customer satisfaction and lower purchasing barriers.