A Study On The Consumer Satisfaction Towards Mobile Banking Services Of State Bank Of India- With Special Reference To Dharamshala

Abstract

Thanks to advancements in communication technology, both banks and their clients have reaped several benefits. The advent of mobile banking is one such innovation; it facilitates many banking services, such as account inquiries, cash transfers, check book issuing, short messaging service use, and more, all through the customer's mobile phone. The use of mobile devices to conduct financial transactions is becoming increasingly common.  Nearly every financial institution in the world now provides some kind of "Mobile Banking" service. Finding out how satisfied consumers are with SBI's mobile banking services and what their preferences are in this area is the primary goal of this research.This study is being conducted in Dharamshala (SBI) and its subjects are customers of the mobile banking service of State Bank of India. Only eighty-one SBI mobile banking clients were included in the study's sample. Primary data collected using an issue questionnaire formed the basis of the present study.