Exploring The Social Responsibilities Of Pakistan's Media, Perceptions Of The Audience

Abstract

The media must adhere to a set of rules, laws, and ethics in order to protect the privacy of the people. The Pakistani media is widely seen as deficient in this regard. The purpose of this article is to determine the level of social responsibility displayed by Pakistani media. It also examines the perceptions of Pakistani audiences on the deterioration of Pakistani culture due to improper foreign media content in Pakistani media. A questionnaire was used to gather information from 324 people. According to the findings, the public's perspective of media's social responsibility varies depending on the type of media outlet. Female respondents felt that television had a greater sense of social responsibility. According to the survey participants, television is more socially responsible than radio, newspapers, and magazines. Television, on the other hand, is widely regarded as the most detrimental medium in terms of exposure to offensive foreign content. People over the age of fifty, government workers, and those with advanced degrees are more likely than others to believe that television undermines civic responsibility.