Exploring The Economic Impact Of Wellness Tourism: Insights From Wellness Centres In Haridwar

Abstract

This comprehensive study examines the impact of wellness tourism experiences on experience satisfaction, perceived experience quality, and quality of life in Haridwar, India, focusing on wellness centres. Utilising Structural Equation Modelling (SEM) and qualitative interviews, the research identifies significant factors contributing to the growth of wellness tourism in the region. The findings highlight the crucial role of spiritual wellness, holistic health practices, and local engagement in enhancing tourist satisfaction and economic benefits. Recommendations for policymakers and tourism stakeholders are provided to leverage these insights for regional development.