The Vital Role Of Communication In Improving Health Awareness In India

Abstract

Effective communication is a cornerstone of health awareness, particularly in diverse and rapidly developing countries like India. This paper explores the connection between communication strategies and the enhancement of health awareness among the population, focusing on a survey conducted among 500 individuals. Health issues are becoming increasingly complex. These issues can be addressed by focusing on health communication. A combination of health education, health literacy, health communication, and health policies can reduce the severity of health problems. Designing messages for health communication is a very skillful task. The message needs to be designed in simple terms in a way that can be easily understood by the public. An easy-to-understand message can lead to more effective communication. It is indispensable to convey the message in an accessible manner to the common citizens of rural areas. Designing health communication messages is a difficult and challenging task, especially in a country like India. Messages have to be designed considering India’s geographical structure, social strata, economic disparity, linguistic diversity, cultural differences, traditions, etc. Some Indian states have a low rate of literacy. There is a sizable proportion of people who are illiterate or are just becoming literate. Given this context, each stage of the health message creation process requires specific consideration. The tools used for health communication are more important. In particular, it is necessary to use tools that have the ability to convey the message of health to the public. The government of Maharashtra has planned a separate policy for the health of its citizens. The state government has an action plan to implement this policy. The findings reveal significant correlations between communication methods, information access, and health knowledge levels. This research aims to identify effective communication strategies that can improve health awareness and, ultimately, health outcomes in India.