The Reality Of Official Organisational Communication In Educational Institutions A Field Study At The Harshawi Mohammed School Ain Temouchent - Algeria

Abstract

The success or failure of modern organisations depends on their ability to manage, prioritise and properly frame their most important resource, human capital. This resource is considered as a unique asset that organisations strive to improve and develop both in quantity and quality. Therefore, this essential resource requires interaction and coexistence within organisations and institutions, regardless of their nature. For this to happen, effective communication and interaction between active individuals within the institution is necessary. The issue of communication has been the focus of many researchers in various fields, especially within educational institutions, which represent a social, educational and administrative environment governed by new regulations in line with modern developments. This is due to the effectiveness of their partners, who have formal organisational communication skills and cognitive strategies that they try to transmit through the changes and innovations brought about by globalisation and the revolution in communication and technology. This dynamic forces teachers to turn to the communication channels they consider effective to satisfy their needs within the institution, thus shaping the intangible knowledge value inherent in each teacher belonging to a formal organisational communication reality. However, this value is also reflected in their interactions with partners and stakeholders, resulting in contributions and reactions coming from other hidden channels, such as informal communication.

Given the importance of this issue, this study aims to reveal the reality of formal organisational communication within the educational institution. In doing so, we sought to understand the different strategies adopted by the educational team and management to achieve their objectives and the extent to which official communication contributes to meeting their needs.