Supporting Gaza Through Consumer Selectivity – From Boycott To Buycott

Abstract

This paper explores the role of consumer selectivity and ethical decision-making in supporting the stopping of the Genocide in Gaza and the Free-Palestine movement in general, particularly through boycotts and buycotts. It emphasizes how selective consumer behaviour can empower local businesses in Gaza and Palestine, or those businesses around the world supporting this cause, which should foster economic resilience in the face of limitations of only products boycott. The study examines how boycotting and buycotting operate as collective action tools, showing their individual and societal impacts. A growing trend among younger generations toward value-based consumption, driven by empathy and ethical consciousness, is discussed, alongside the rising influence of grassroots movements.

Through case studies, including the effects of global buycott campaigns, and analysis of storytelling's influence on consumer behaviour, this paper demonstrates how selectivity in purchasing can shape global markets and contribute to the cause of Free Palestine. The research highlights the strategic role of digital platforms, social media, and ethical consumerism in encouraging individuals to make informed choices that align with humanitarian values. The paper concludes by proposing a framework for sustaining consumer-driven advocacy and its potential to generate lasting social justice and economic resilience for Gaza and Palestine.