New Technology Adoption And Its Impact On Product Development Strategies Among Telecom Professionals In Bengaluru: A Sequential Exploratory Study

Abstract

This study examines the impact of new technology adoption on product development strategies among telecom professionals in Bengaluru, using a sequential exploratory design to capture the complex dynamics involved. A diverse sample of 300 telecom professionals, selected through stratified random sampling, ensured representation across various demographics and job roles. The research was conducted in three phases: in-depth interviews with 30 participants, focus group discussions (FGDs) with 30 participants in five groups, and a survey of 300 respondents. Tools for data collection were developed progressively from interview findings to FGD questions and, finally, survey questions. The reliability and validity of these tools were confirmed through a pilot study. Findings indicate that adopting new technology significantly enhances product development efficiency, innovation speed, and operational performance while presenting challenges like high costs, integration issues, and resistance to change. Qualitative data highlighted the critical role of supportive organisational culture and effective leadership in facilitating technology adoption. Analysis showed that socio-demographic factors, such as age, gender, and educational qualifications, affect technology adoption perceptions and experiences. Younger professionals and those with higher qualifications viewed new technologies more positively. Recommendations include streamlining approval processes, enhancing communication, and investing in comprehensive training programs to overcome barriers. Emphasising robust change management and leadership development is crucial for fostering continuous improvement and innovation. In conclusion, while adopting new technologies presents challenges, it offers substantial benefits that can be realised through targeted strategies and a supportive organisational culture. The study provides actionable recommendations for telecom professionals to optimize technology adoption and enhance product development strategies, ensuring sustained growth and competitive advantage.