Rethinking Ayurvedic Tourism In Kerala: A Futuristic Stance

Abstract

Around the world, the medical tourism industry is growing quickly. The leaders of the nation see tourism and healthcare integration as a progressive way to diversify their economies, attract foreign investment, promote job creation, boost the health services industry, and take advantage of local advantages to profit from the notion of comparative advantage. The medical tourism sector of Kerala's tourism business is growing faster and has built a strong reputation for itself in the health tourism market. This is because of its reputation for cost in both modern and traditional medical systems, specifically Ayurveda. Ayurveda has been practised for thousands of years in India, but it has only just begun to gain popularity as a key selling point for Kerala's tourism industry, especially from June to August. Given the sector's growth, it is essential to examine how unique Ayurveda tourism is and where it fits into Kerala's socioeconomic landscape. The effectiveness of Kerala's socioeconomic growth was investigated using multilayer analysis to determine the impact of the distinctiveness of Ayurvedic tourism. When it comes to accomplishing the effectiveness of socioeconomic growth in Kerala through Ayurvedic tourism, especially during this time of COVID epidemic, the importance of health care infrastructure quality, cost, and standard accreditation must be addressed. It is impossible to create an efficient plan for achieving the effectiveness of socioeconomic growth in Kerala through ayurvedic tourism to better serve the clients without the help of doctors' reputation and experience.