An Analysis of Consumer Knowledge of Green FMCG Products in the Food and Drink Sectors with Special Reference to Delhi

Abstract

As customer awareness and demand for sustainable solutions grow, fast-moving consumer goods (FMCG) firms are increasingly offering green items. Consumer awareness in the food and beverage FMCG category was examined in this study using a special focus on Delhi Metro. Questionnaires were distributed to 
300 consumers in Delhi Metro assessing awareness levels, perceptions, motivations, and purchasing behaviors regarding green FMCG products. Key findings show that while awareness exists regarding organic foods and ingredients, a comprehensive understanding of green products is limited. Health consciousness is the prime motivation for purchase rather than environmental reasons. Barriers include higher prices, limited availability, and confusion around labels/claims. Recommendations include consumer education programs, 
expanded distribution channels, government incentives for producers, and enforced labeling standards by regulators. In Delhi, focused efforts can increase consumer knowledge and use of green FMCG products, which will benefit industry participants, consumers, and environmental sustainability.