A study on the Use of Smart Wearables in Uttar Pradesh

Abstract

This study looks into the variables influencing young people in Uttar Pradesh’s perception of the usefulness of smart wearables. It aims to determine how much youngsters know about smart wearables and how that knowledge influences how they use them. Furthermore, the impact of social media exposure on smart wearable usage, the significance of customisation advantages, and privacy concerns that influence the probability of smart wearable adoption. Additionally, it examines aspects like perceived utility, usability, and expense in relation to adoption level. In this instance, a route model is used by the study to build a number of relationships between these variables. Additionally, it was discovered that while social media marketing and wearable technology awareness are important factors that influence smart wearable acceptability, privacy restrictions have a negative effect. A quick review of the validity and reliability coefficients reveals that the measurement scales need to be improved on a number of constructs in order to increase validity. Thus, the researcher puts forth the following two strategic recommendations to improve the use of smart wearables among U.P's youngster population: awareness campaigns and privacy interventions. This study is important because it provides insight into how young consumers use smart wearables and offers recommendations.