Exploring the Mediating Role of Tourist Experience in the Relationship Between Accommodation, Transportation, and Tourist Satisfaction: A Case Study of 5A Scenic Spots in Guilin

Abstract

The purpose of this study is to investigate the impact of accommodation and transportation on tourist satisfaction in Guilin tourist area of Guangxi Province. Multiple regression analysis and structural equation model analysis were carried out by SPSS and Smart-pls. It is found that accommodation and transportation have significant positive effects on tourist experience and satisfaction, and tourist experience plays an intermediary role. According to the research results, the paper puts forward some suggestions to improve the tourists' satisfaction in Guilin.