A Bibliometric Analysis Of The Evolution, Current Position, And Future Of Environmentally Friendly Goods And Sustainability

Abstract

Environmentally friendly products are essential to a sustainable future. The translation of green product availability into real consumer and market acceptance is hampered by a lack of a comprehensive understanding of customer intentions toward green products, as well as research gaps. The paper uses bibliometric analysis to examine the body of research on green products and how customers relate to them. I created tables using R Studio and performed a globalization of the topic mapping using VosViewer. The result shows that available literature defined in four parts; In the first section, Most locally cited scientific studies about environmentally friendly products. In the second section, the Frequency of journals with highest publications related to environmentally friendly products. In the third section, Authors with more articles on green products. The fourth section depicts the nature of collaboration that is evident in the publications of green products.. By delving into these intricacies, the research aims to contribute valuable insights to marketers, retailers, and policymakers navigating the ever-evolving landscape of consumer preferences and sustainability in the realm of personal care products. Join me on this intellectual journey into the minds of modern consumers as we unravel the threads connecting green intentions, retail dynamics, and online influences.