Disseminating Traditional Knowledge Through Digital Media: An Exploratory Study

Abstract

Traditional Knowledge includes cultural heritage and practices passed through generations and preserved through oral traditions or education. Recognising the significance of traditional knowledge in the current scenario, National Education Policy 2020 also envisions integrating the Indian Knowledge System at all levels of Education. Traditional knowledge includes tribal knowledge and indigenous and traditional ways of learning in Mathematics, Astronomy, Philosophy, Yoga, Architecture, Medicine, Agriculture, Engineering, Linguistics, Literature, Sports, and Games, as well as in Governance, Polity, and Conservation. Digital media is an impertinent tool for preserving and sharing traditional knowledge globally. This paper investigates how digital media can be explored to disseminate cultural traditions and knowledge with sensible use. Here indulging in superstitious propagation and checking the authenticity of the sources are major challenges. It is important to avoid any cultural misinterpretation too. Research Questions are

• How can traditional knowledge be effectively disseminated through digital platforms?


• What are the ethical, cultural, and technical challenges of digital dissemination of traditional knowledge?

Certain case studies are also selected through the World Wide Web and social media platforms. The basis of selection is their ability to demonstrate successful digital transmission of traditional knowledge. Further, with the help of thematic analysis, researchers detected the authenticity, popularity, and cultural sensitivity of the knowledge being shared on chosen digital media platforms.