"Influence Of E-Commerce On Consumer Purchasing Patterns For Electronic Goods In North Karnataka"

Abstract

The first chapter of the thesis, titled "Influence of E-Commerce on Consumer Purchasing Patterns for Electronic Goods in North Karnataka" serves as an introductory exploration into the dynamic interplay between e-commerce and consumer behavior in the realm of electronic goods. This chapter sets the stage by elucidating the transformative influence of the internet and e-commerce on modern consumer habits, particularly focusing on the North Karnataka region.
The chapter begins by acknowledging the pivotal role of the internet in reshaping how consumers research and purchase electronic goods. It highlights the convenience and speed offered by online markets, which have become a preferred avenue for many consumers seeking electronic products. The World Wide Web (WWW) and internet technologies have not only revolutionized information access but have also become integral to the business landscape, necessitating a deeper understanding of online consumer behavior.
Furthermore, the chapter delves into the evolution of e-commerce in India, emphasizing the growing trends in online shopping and the advantages and disadvantages associated with this mode of commerce. It explores the determinants and types of consumer buying behavior, shedding light on the factors that influence purchasing decisions in the context of electronic goods.
Additionally, the chapter provides insights into the top electronic companies and popular online electronics shopping sites in India, offering a snapshot of the electronic goods market. It also discusses the impact of e-commerce on online buying behavior, considering the unique challenges and opportunities.
The second chapter transitions into a detailed review of the literature, spanning from 2006 to 2021, to glean insights from previous studies and identify research gaps. This literature review sets the groundwork for the present study's objectives, which aim to comprehensively understand and analyze consumer buying behavior towards electronic goods in the North Karnataka region within the e-commerce landscape.
The subsequent chapters of the thesis delve into data collection, analysis, interpretation, and findings, culminating in a comprehensive exploration of the impact of e-commerce on consumer behavior regarding electronic goods. The study's conclusions and recommendations provide valuable insights for businesses, policymakers, and researchers interested in navigating the evolving e-commerce ecosystem and effectively catering to consumer preferences and needs in the North Karnataka region.