Customer Satisfaction with Life Insurance Service Quality: A Study in Tirunelveli Division

Abstract

Life insurance helps people manage financial risks and secure their future. In this sector, customer satisfaction is key because it builds trust and loyalty. Factors like quick response, reliability, and clear communication play a big role in keeping policyholders Satisfaction . However, in Tenkasi District, many policyholder face issues like slow service and complicated procedures, which hurt their experience. The main purpose of this study is how satisfied customers are with different aspects of life insurance services.This study is descriptive and empirical in nature. The researcher used an interview schedule to collect primary data from 160 policyholders using the cluster sampling method.It concludes that insurance providers should tailor their services to meet customer expectations. Strengthening digital accessibility for male customers while improving transparency and claim settlement processes for female customers can enhance overall satisfaction.