[1]
Harish Kumar Sriram 2023. Harnessing AI Neural Networks and Generative AI for Advanced Customer Engagement: Insights into Loyalty Programs, Marketing Automation, and Real-Time Analytics. Educational Administration: Theory and Practice. 29, 4 (Dec. 2023), 4361–4374. DOI:https://doi.org/10.53555/kuey.v29i4.9264.