BHADRAPPA HARALAYYA. Behavioral Finance In Personal Investment: Analyzing The Role Of Psychological Factors In Decision-Making. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 5, p. 181–191, 2024. DOI: 10.53555/kuey.v30i5.2819. Disponível em: https://www.kuey.net/index.php/kuey/article/view/2819. Acesso em: 16 sep. 2025.