NABARAJ BHOWMIK; DR. DIPANGSHU DEV CHOWDHURY. "Mediating Effect of Brand Loyalty on Viral Marketing and Consumer Purchase Intention towards Cosmetic Products - An Investigation in Agartala City”. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 2, p. 1730–1736, 2024. DOI: 10.53555/kuey.v30i2.3470. Disponível em: https://www.kuey.net/index.php/kuey/article/view/3470. Acesso em: 26 oct. 2025.