DR. T.S. NARAYANAN; JAGRATI YADAV; NEHA GUNJAL. An Analysis Of Mama Earth’s Data On The Influencer Marketing Effect On Consumer Purchase Behavior. Educational Administration: Theory and Practice, [S. l.], v. 30, n. 5, p. 12636–12646, 2024. Disponível em: https://www.kuey.net/index.php/kuey/article/view/5251. Acesso em: 9 oct. 2025.