SAPNA NIBSAIYA; DR. MANISH KUMAR. The Role of Brand Equity in Influencing Consumer Behavior in the FMCG Sector: A Literature Review. Educational Administration: Theory and Practice, [S. l.], v. 29, n. 2, p. 577–583, 2023. DOI: 10.53555/kuey.v29i2.7429. Disponível em: https://www.kuey.net/index.php/kuey/article/view/7429. Acesso em: 26 sep. 2025.